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Ardent USA made Baitcast reels and Spinning Reels
Ardent is the leading designer and manufacturer of freshwater fishing reels and Reel Care products and accessories. Made by fishermen for fishermen, the design of every Ardent reel and Ardent accessory is the result of input from professional anglers that are members of Team Ardent.
 
Located in St. Louis, Missouri, Ardent is proud to be the only manufacturer of freshwater casting and spinning reels Made in the USA. The company was founded on the principle of creating high performance fishing reels that can endure the test of time.
 
With that in mind, every Ardent reel is hand assembled and performance tested prior to shipment. Each Ardent reel is also backed by the industry’s best 3-year warranty to ensure years of great performance.

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Ardent C400 Bass Camo Baitcast Reel

The Ardent C400 Baitcasting Reel provides the best value in a durable high performance reel. Ardent's new Comfort Grip® frame design features corrosion resistant aluminum for lightweight, easy casting. The 6.3:1 Helical Gear Ratio, combined with 120 yards of 12 lb. test spool capacity make this a versatile reel that is great for many fishing disciplines.

Gear Ratio 6.3:1
120yds of 12lb test line
 
 

Ardent C400.6 Baitcast Reel On Sale

The Ardent C400 Baitcasting Reel provides the best value in a durable high performance reel. Ardent's new Comfort Grip® frame design features corrosion resistant aluminum for lightweight, easy casting. The 6.3:1 Helical Gear Ratio, combined with 120 yards of 12 lb. test spool capacity make this a versatile reel that is great for many fishing disciplines.

Gear Ratio 6.3:1
120yds of 12lb test line
 
 

Ardent F700 Denny Brauer Flip N Pitch Baitcast Reel  On Sale

Ardent has teamed up with the world's top flip-n-pitch angler to design the F700 Denny Brauer Signature Flip-N-Pitch Reel. By upgrading the F500 with a flippin' switch and seven ball bearings, Denny has created the ultimate reel for anglers that flip and pitch. The narrow spool and large ceramic line eye reduce friction to allow for smooth effortless casts. The stainless steel handle and 22-pound Perma-Lock Drag System provide for strong hooksets and retrieves. The strong, lightweight aluminum frame and sideplates have the Denny Brauer Signature finish.  
 

Ardent XS1000.6 Baitcasting Reel  On Sale

The Ardent XS1000 Baitcasting Reel is our top of the line reel and is precision engineered for superior on the water performance. It's designed for greater casting distance and maximum backlash resistance. The lightweight magnesium frame and ergonomic design ensures fatigue free fishing. The 10 stainless steel ABEC ball bearings produce incredibly smooth retrieves and the highest quality components ensure superior durability. XS1000 has received the prestigious seal of approval from the North American Fishing Club and is the official reel of American Bass Anglers - the largest bass tournament organization in the United States. The XS1000 is now fished by over 55 top rated professional and amateur tournament anglers including B.A.S.S. Elite 100 Series Professionals Alton Jones, Pete Ponds, Kevin Short, Jeff Coble, Jimmy Mason, and more.

Gear Ratio 6.3:1
180yds of 8lb test line
 
 

Ardent C400 Walleye Camo Baitcast Reel On Sale

The Ardent C400 Baitcasting Reel provides the best value in a durable high performance reel. Ardent's new Comfort Grip® frame design features corrosion resistant aluminum for lightweight, easy casting. The 6.3:1 Helical Gear Ratio, combined with 120 yards of 12 lb. test spool capacity make this a versatile reel that is great for many fishing disciplines.


 
 

Ardent F500 Flip N Pitch Baitcast Reel

The Ardent F500 Flip-N-Pitch Reel is specifically designed for effortless pitching, thanks to a ceramic line eye and narrow spool that reduces line friction. The Perma-lock Drag System is factory-set at 22 pounds, more than any conventional reel on the market, for strong hooksets and retrieves. The stainless steel handle won’t break or bend. And the aluminum alloy frame and covers provide lightweight strength. In short, with the Ardent F500, you get a reel that’s easy to use, and hard to break. 
 

Ardent S2500 Spinning Reel On Sale

The Ardent S2500 spinning reel is made with the highest quality A360 Aluminum. It's one-piece aluminum frame is corrosion resistant and built to last. The S2500 is engineered to be a premium spinning reel, designed for 6 lb. to 12 lb. test line. The S2500 features Ardent’s TTP Total Titanium Protection System. The only spinning reel to have a titanium coated bail, line guide, and spool lip, so your line will not be frayed from a nick or dent in the spool lip. This high-quality, high-performance reel is smooth on the water, bringing a new level of performance to your days of fishing.  
 

Ardent XS1000.5 Baitcast Reel On Sale

The Ardent XS1000 Baitcasting Reel is our top of the line reel and is precision engineered for superior on the water performance. It's designed for greater casting distance and maximum backlash resistance. The lightweight magnesium frame and ergonomic design ensures fatigue free fishing. The 10 stainless steel ABEC ball bearings produce incredibly smooth retrieves and the highest quality components ensure superior durability. XS1000 has received the prestigious seal of approval from the North American Fishing Club and is the official reel of American Bass Anglers - the largest bass tournament organization in the United States. The XS1000 is now fished by over 55 top rated professional and amateur tournament anglers including B.A.S.S. Elite 100 Series Professionals Alton Jones, Pete Ponds, Kevin Short, Jeff Coble, Jimmy Mason, and more.

Gear Ratio 5.0:1
225 yds of 8lb Test line
 
 

Ardent C400.5 Baitcast Reel On Sale

The Ardent C400 Baitcasting Reel provides the best value in a durable high performance reel. Ardent's new Comfort Grip® frame design features corrosion resistant aluminum for lightweight, easy casting. The 6.3:1 Helical Gear Ratio, combined with 120 yards of 12 lb. test spool capacity make this a versatile reel that is great for many fishing disciplines.

Gear Ratio 5.0:1
220uds of 12lb test line
 
 

Ardent F500BASS Baitcast Reel On Sale

The Ardent F500 Flip-N-Pitch Reel is specifically designed for effortless pitching, thanks to a ceramic line eye and narrow spool that reduces line friction. The Perma-lock Drag System is factory-set at 22 pounds, more than any conventional reel on the market, for strong hooksets and retrieves. The stainless steel handle won’t break or bend. And the aluminum alloy frame and covers provide lightweight strength. In short, with the Ardent F500, you get a reel that’s easy to use, and hard to break. 
 

Ardent XS600.5 Baitcast Reel

XS600 Baitcasting Reel delivers great on the water performance. This 6 ABEC ball bearing reel produces incredible casting distance and superior backlash resistance and is built around the same lightweight magnesium frame as the XS1000. The XS600 includes the smooth Strike Saver drag providing absolute lockdown capability and the quick release side plate allows easy access to the adjustable centrifugal brake.

Gear Ratio 5.0:1
225yds of 8lb test line
 
 

Ardent XS600.6 Baitcast Reel

XS600 Baitcasting Reel delivers great on the water performance. This 6 ABEC ball bearing reel produces incredible casting distance and superior backlash resistance and is built around the same lightweight magnesium frame as the XS1000. The XS600 includes the smooth Strike Saver drag providing absolute lockdown capability and the quick release side plate allows easy access to the adjustable centrifugal brake.

Gear Ratio 6.3:1
180yds of 8lb test line
 
 

 

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